#6 Ingrid Skogsmo – Understanding better citizens’ needs

In this episode we get to know Ingrid Skogsmo, from VTI (the Swedish National Road and Transport Research Institute). Ingrids tells us how her career and interest into automated mobility started 20 years ago at Volvo, while working in crash safety. As leader of the Cluster on Societal Aspects and User Needs at the CCAM Association, Ingrid highlights that “It is not the consumer that we have to convince about technology, it is everyone out there and their expectations towards more safety, better environment, less congestion and more jobs”.  

After many years of experience in automated mobility, she sees the need for staying humble towards what we don’t know and continuing the exploration: “Even if we did not know the full picture, we tried to define small steps of things where we knew that – at least if we do this – we go in the right direction.” 

-- 

Links: 

• VTI
• ECTRI ‘European Conference of Transport Research Institutes’  
• CCAM Association
• SHOW Citizens engagement strategy
• Mobility Personas in Singapore   

-- 

Subscribe to the SHOW newsletter to receive the latest updates 

Disclaimer: This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No 875530. The sole responsibility for the content of this podcast lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the CINEA nor the European Commission are responsible for any use that may be made of the information contained therein.